Privacy Policy

PRIVACY POLICY

“The DNA Lady UK - Genealogist

BACKGROUND:

This Policy applies as between you, the User of this Web Site and The DNA

Lady UK - Genealogist the owner

and provider of this Web Site. This Policy applies to our use of any and all Data

collected by us in relation to your use of the Web

Site and any Services or Systems therein.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Account”

means

collectively the personal information, Payment Information and credentials used

by Users to access Material and / or any

communications System on the Web Site;

“Content”

means any text, graphics, images, audio, video, software, data compilations

and any other form of information capable of being stored in a computer that

appears on or forms part of this Web Site;

“Cookie”

means a small text file placed on your computer by The DNA Lady UK -

Genealogist when you visit certain parts of this Web

Site. This allows us to identify recurring visitors and to analyse their browsing

habits within the Web Site. Where e-commerce

facilities are provided, Cookies may be used to store your Cart. Further details

are contained in Clause 10 of this Policy;

“Data”

means collectively all information that you submit to the Web Site. This

includes, but is not limited to, Account details and

information submitted using any of our Services or Systems;

“The DNA Lady UK - Genealogist”

“Service”

means collectively

any online facilities, tools, services or information that The DNA Lady UK -

Genealogist makes available through the Web Site

either now or in the future;

“System”

means any online communications infrastructure that The DNA Lady UK -

Genealogist

makes available through the Web Site either now or in the future. This includes,

but is not limited to, web-based email, message

boards, live chat facilities and email links;

“User” / “Users”

means any third party that accesses the Web Site and is not employed

by The DNA Lady UK - Genealogist and acting in the course of their

employment; and“Web Site”

means the website that you

are currently using (www.thednaladyukgenealogist.uk) unless expressly

excluded by their own terms and conditions.

2. Data Collected

Without limitation, any of the following Data may be collected:

1.1 name;

1.2 date of birth;

1.3 gender;

1.4

job title;

1.5 profession;

1.6 contact information such as email addresses and telephone numbers;

1.7 demographic information

such as post code, preferences and interests;

1.8 financial information such as credit / debit card numbers;

1.9 IP address

(automatically collected);

1.10 web browser type and version (automatically collected);

1.11 operating system (automatically

collected);

1.12 a list of URLS starting with a referring site, your activity on this Web Site,

and the site you exit to (automatically

collected); and

1.13 Cookie information (see Clause 10 below).

3. Our Use of Data

1.1 Any personal Data you submit will be retained by The DNA Lady UK -

Genealogist for as long as you use

the Services and Systems provided on the Web Site. Data that you may submit

through any communications System that we

may provide may be retained for a longer period of up to 6 months.

1.2 Unless we are obliged or permitted by law to do so, and

subject to Clause 4, your Data will not be disclosed to third parties. This

includes our affiliates and / or other companies within

our group.

1.3 All personal Data is stored securely in accordance with the principles of the

Data Protection Act 1998 and the

GDPR of May 2018. For more details on security, see Clause 9 below.

1.4 Any or all of the above Data may be required by us

from time to time in order to provide you with the best possible service and

experience when using our Web Site. Specifically,

Data may be used by us for the following reasons: 4.a.1 internal record keeping;

4.a.2 improvement of our products / services;

4.a.3 transmission by email of promotional materials that may be of interest to

you;

4.a.4 contact for market research purposes

which may be done using email, telephone, fax or mail. Such information maybe used to customise or update the Web Site.

4. Third Party Web Sites and Services

The DNA Lady UK - Genealogist may, from time to time, employ the services of

other parties for dealing with matters that may

include, but are not limited to, payment handling, delivery of purchased items,

search engine facilities, advertising and marketing.

The providers of such services Do Not have access to certain personal Data

provided by Users of this Web Site. Any Data used

by such parties is used only to the extent required by them to perform the

services that The DNA Lady UK - Genealogist requests.

Any use for other purposes is strictly prohibited. Furthermore, any Data that is

processed by third parties must be processed

within the terms of this Policy and in accordance with the Data Protection Act

1998 and the GDPR of May 2018.

5. Changes of Business Ownership and Control

1.1 The DNA Lady UK - Genealogist may, from time to time, expand or reduce

its business and this may involve the sale of certain divisions or the transfer of

control of certain divisions to other parties. Data

provided by Users will, where it is relevant to any division so transferred, be

transferred along with that division and the new

owner or newly controlling party will, under the terms of this Policy, be

permitted to use the Data for the purposes for which it was

supplied by you.

1.2 In the event that any Data submitted by Users will be transferred in such a

manner, you will not be contacted

in advance and informed of the changes. When contacted you will not be given

the choice to have your Data deleted or withheld

from the new owner or controller.

6. Controlling Access to your Data

1.1 Wherever you are required to submit Data, you will be given options to

restrict our use of

that Data. This may include the following:

1.a.1 use of Data for direct marketing purposes; and

1.a.2 sharing Data with third

parties.7. Your Right to Withhold Information

1.1 You may access certain areas of the Web Site without providing any Data at

all.

However, to use all Services and Systems available on the Web Site you may be

required to submit Account information or other

Data.

1.2 You may restrict your internet browser’s use of Cookies. For more

information see Clause 10 below.

8. Accessing your own Data

1.1 You may access your Account at any time to view or amend the Data. You

may need to modify

or update your Data if your circumstances change. Additional Data as to your

marketing preferences may also be stored and youmay change this at any time.

1.2 You have the right to ask for a copy of your personal Data on payment of a

small fee.

9. Security

1.1 Data security is of great importance to The DNA Lady UK - Genealogist and

to protect your Data we have put in

place suitable physical, electronic and managerial procedures to safeguard and

secure Data collected online.

10. Cookies

1.1 The DNA Lady UK - Genealogist may set and access Cookies on your

computer. First-party Cookies that may

be placed on your computer are detailed in Schedule 1 [and third-party Cookies

that may be placed on your computer are detailed

in Schedule 2]. [All Cookies used by the Web Site are used in accordance with

the provisions of the Privacy and Electronic

Communications (EC Directive) Regulations 2003 as amended by the Privacy

and Electronic Communications (EC Directive)

(Amendment) Regulations 2011.] The DNA Lady UK - Genealogist has carefully

chosen these Cookies and uses them to facilitate

certain functions and features of the Web Site. [We also use Cookies for

analytics purposes. These Cookies track your

movements and activities on the Web Site and are designed to give us a better

understanding of our users, thus enabling us to

improve the Web Site and our services.] 1.2 By using this site you consent to

the setting of our Cookies, you are enabling us to

provide the best possible experience and service to you through our Web Site.

If you wish to deny your consent to the placing of

Cookies, certain features of the Web Site may not function fully or as intended.]

1.3 [Certain features of the Web Site depend

upon Cookies to function and are

1.4 deemed, within the law, to be strictly necessary. These Cookies are detailed

in Schedule

1A. You will not be asked for your consent to place these Cookies however you

may still disable cookies via your web browser’s

settings, as set out in sub-Clause 10.4.] 1.5 You can choose to enable or disable

Cookies in your web browser. By default, your

browser will accept Cookies, however this can be altered. For further details

please consult the help menu in your browser.

Disabling Cookies may prevent you from using the full range of Services

available on the Web Site.

1.6 You may delete Cookies

at any time however you may lose any information that enables you to access

the Web Site more quickly.

1.7 [The Web Site

uses the third-party Cookies detailed in Schedule 2 for the purposes described

therein. These Cookies are not integral to the

services provided by the Web Site to you and may be blocked at your choosingvia your internet browser’s privacy settings or via

your response to the request for consent detailed in sub-Clause 10.2.] 1.8 It is

recommended that you ensure that your internet

browser is up-to-date and that you consult the help and guidance provided by

the developer of your browser if you are unsure as

to how to adjust your privacy settings.

11. Changes to this Policy The DNA Lady UK - Genealogist reserves the right to

change this Privacy Policy as we may deem

necessary from time to time or as may be required by law. Any changes will be

immediately posted on the Web Site and you are

deemed to have accepted the terms of the Policy on your first use of the Web

Site following the alterations.

01/01/2026